No longer just a meet-and-greet venue, the exhibition booth has become an effective selling
channel
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Public scrutiny, regulations, and pharma’s image are taking a toll on the availability of
KOLs
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Exhibit marketers can breath a sigh of relief to find out that the new code is having little impact on
attendance
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In this day and age of regulations and austerity, upscale venues are no longer able to put on the
ritz
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More than ever, pharma companies are relying on a stable of preferred vendors to plan and execute
meetings and events. Recently, meeting planner Sue Potton was asked, among other things, about what both parties
need to know to forge a successful partnership.
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The more mature a Global Strategic Meetings Management Program is, the better the meetings, and the
more significant the cost savings
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Five keys to being on Pharma’s preferred vendors’ short list
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Neither Washington nor the public has any patience for executives playing golf at fancy resorts. It
doesn’t matter if they are there attending a conference, or that important business is often conducted on the
green, or that the Battle of Waterloo was won on the playing fields of Eton.
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The good news is that as the industry changes its sales force model, the need for meetings will
increase
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Exhibitor alert: Tchotchke entitlement is out, information immersion is in
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