Three physicians took the stage at the fourth annual West Coast Life Sciences Meeting Management Forum
to explain to pharma and life sciences planners their perspective on healthcare reform, online versus live
education, and what it takes to get them to participate in medical meetings in today’s increasingly transparent
environment.
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Orlando’s new Burnham Research Institute bolsters the region’s hold on medical meetings
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No longer just a meet-and-greet venue, the exhibition booth has become an effective selling
channel
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Merck mounts pharma’s first virtual symposium and interactive poster session
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What some pharma companies are doing about the increasing restrictions of face-to-face interaction
between industry and prescribing physicians
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Public scrutiny, regulations, and pharma’s image are taking a toll on the availability of
KOLs
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Exhibit marketers can breath a sigh of relief to find out that the new code is having little impact on
attendance
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In this day and age of regulations and austerity, upscale venues are no longer able to put on the
ritz
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Five keys to being on Pharma’s preferred vendors’ short list
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More than ever, pharma companies are relying on a stable of preferred vendors to plan and execute
meetings and events. Recently, meeting planner Sue Potton was asked, among other things, about what both parties
need to know to forge a successful partnership.
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