Orlando’s new Burnham Research Institute bolsters the region’s hold on medical meetings
Lees meer..

No longer just a meet-and-greet venue, the exhibition booth has become an effective selling
channel
Lees meer..

Merck mounts pharma’s first virtual symposium and interactive poster session
Lees meer..

What some pharma companies are doing about the increasing restrictions of face-to-face interaction
between industry and prescribing physicians
Lees meer..

Public scrutiny, regulations, and pharma’s image are taking a toll on the availability of
KOLs
Lees meer..

Exhibit marketers can breath a sigh of relief to find out that the new code is having little impact on
attendance
Lees meer..

In this day and age of regulations and austerity, upscale venues are no longer able to put on the
ritz
Lees meer..

Five keys to being on Pharma’s preferred vendors’ short list
Lees meer..

More than ever, pharma companies are relying on a stable of preferred vendors to plan and execute
meetings and events. Recently, meeting planner Sue Potton was asked, among other things, about what both parties
need to know to forge a successful partnership.
Lees meer..

The good news is that as the industry changes its sales force model, the need for meetings will
increase
Lees meer..