It can take both a clinical and non-clinical approach to win the differentiation
competition
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Online sentiment analysis monitoring can help biopharma resource managers make crucial
decisions
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Why is building a successful marketing program so difficult? It should be simple, if your product is
worth marketing.
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With the impact of the sales rep in decline, it’s time to beef up training for other pharma functions
to fill the gap in a competitive marketplace
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Being strategic—and applying data tools effectively— will go along way in
helping to produce analytics that drive sales
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With the growth of online technology and mobile innovations, health information has never been more
accessible. Given the constraints of working in a tightly regulated environment, life sciences companies have moved
slowly to adopt Health 2.0, treating it as a minor component of their commercial strategies and marketing
plans.
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Pharma’s quest for patient adherence has been trying. Could better patient education be the
answer?
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Closed-loop marketing (CLM) enables the leverage of cutting-edge business capabilities and detailed
customer data to optimize marketing and sales efforts across channels, creating value for both customers and the
company.
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Outsourcing the sales representative function can help pharmaceutical companies build on their bottom
line.
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Online spending is up, DTC is holding steady or decreasing slightly. But strangely enough, in an
economy still struggling to recover from such an enormous setback, pharma companies are starting to get back in the
game with increased advertising spend in 2009. Do we have economic recovery to thank, or is there a deeper
cause?
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