Why is building a successful marketing program so difficult? It should be simple, if your product is
worth marketing.
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Pharma’s quest for patient adherence has been trying. Could better patient education be the
answer?
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With the growth of online technology and mobile innovations, health information has never been more
accessible. Given the constraints of working in a tightly regulated environment, life sciences companies have moved
slowly to adopt Health 2.0, treating it as a minor component of their commercial strategies and marketing
plans.
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Being strategic—and applying data tools effectively— will go along way in
helping to produce analytics that drive sales
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With the impact of the sales rep in decline, it’s time to beef up training for other pharma functions
to fill the gap in a competitive marketplace
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Survey suggests now is the time for biotechs to bolster communications in a highly charged acquisition
atmosphere.
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Outsourcing the sales representative function can help pharmaceutical companies build on their bottom
line.
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Pharma companies are starting to get back in the game with increased advertising spend in 2009. Do we
have economic recovery to thank, or is there a deeper cause?
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The new world of mobile applications is sparking creative platforms for reaching consumers and
physicians.
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This report provides a summary of the health care reform issues that have emerged as important to
related industries. For life sciences companies in particular, the implications of those issues are examined and a
new approach in addressing the government as a key stakeholder is explored.
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