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Weblog met nieuws over de pharmaceutische industrie

Archive for the ‘Marketing’ Category

This guide aims to provide pharma marketers with an overview of the key challenges surrounding
Direct-to-Consumer (DTC) online marketing and some potential solutions for effectively leveraging this channel
within the complex regulatory environment.
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  • Sure, prescription information for Sanofi-Aventis’s Uroxatral appears on the back of the tent card,
    but how can consumer?s see it if it’s mounted to a pharmacy wall?
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  • Sidewiki: What’s Pharma to Do?

    Google opened up a whole new era of social media when it released Sidewiki - a tool that allows anyone
    to comment on any Web site. Now pharma has a new battle to fight.
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  • Making Big Waves

    How a small competitor benefited from the use of interactive marketing.
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  • Innovation By Design

    Executives should embrace design to discover new markets and find new ways to server
    customers.
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  • Illegal online pharmacies are on the rise, brandjacking dozens of big name pharmaceuticals and netting
    almost $11 billion in sales this year alone. With consumers on the hunt for affordable meds, the trend is only
    going to get worse.
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  • The Power of Joe

    With the emergence of user-generated content, marketers have to keep up on the buzz around their
    brands and categories on the Web.
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  • Relationship Building

    The prescription for better pharma marketing: Gain understanding of your physician-customers by
    leveraging key analytical insights.
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  • An Open Conversation

    Big Pharma navigates a regulatory minefield to reach social media consumers. It’s anything but
    ‘business as usual.’
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  • Maximize Your Marketing Spend

    Close the loop between the pros and the consumers by integrating patient-physician communications into
    pharma brand planning.
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