www.pharmablog.nl

Weblog met nieuws over de pharmaceutische industrie

Archive for the ‘Marketing’ Category

Saving the agency/client relationship begins first with the people involved and defining
accountability on both sides
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  • Giving Press Releases New Legs

    Social media now gives companies a plethora of creative ways to digitally spread recent company news
    and keep customers informed
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  • Keeping your finger on the pulse of consumers leads to better, more actionable
    insights—and better results.
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  • A Long, Slow Walk Toward the Altar

    Agency/client relationships still take time to build into successful marriages in this age of digital
    connections and me-first attitudes
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  • The Permanent Campaign

    The product launch has been transformed from a concentrated, all-out military assault to the subtle,
    persuasive art of electioneering.
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  • Managing Product Lifecycle

    Patent expiries are inevitable, but brand teams should look to graduate the sales curve
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  • If you can learn to understand patient and physician behavior, you are well on your way to
    strengthening the position of your product
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  • EAB Member Al Topin delivers 10 questions that should drive your brand-building marketing
    program.
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  • Winning Beyond the Molecule

    It can take both a clinical and non-clinical approach to win the differentiation
    competition
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  • Online sentiment analysis monitoring can help biopharma resource managers make crucial
    decisions
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  • Filed under: Marketing