This guide aims to provide pharma marketers with an overview of the key challenges surrounding
Direct-to-Consumer (DTC) online marketing and some potential solutions for effectively leveraging this channel
within the complex regulatory environment.
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Sure, prescription information for Sanofi-Aventis’s Uroxatral appears on the back of the tent card,
but how can consumer?s see it if it’s mounted to a pharmacy wall?
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Google opened up a whole new era of social media when it released Sidewiki - a tool that allows anyone
to comment on any Web site. Now pharma has a new battle to fight.
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How a small competitor benefited from the use of interactive marketing.
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Executives should embrace design to discover new markets and find new ways to server
customers.
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Illegal online pharmacies are on the rise, brandjacking dozens of big name pharmaceuticals and netting
almost $11 billion in sales this year alone. With consumers on the hunt for affordable meds, the trend is only
going to get worse.
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With the emergence of user-generated content, marketers have to keep up on the buzz around their
brands and categories on the Web.
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The prescription for better pharma marketing: Gain understanding of your physician-customers by
leveraging key analytical insights.
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Big Pharma navigates a regulatory minefield to reach social media consumers. It’s anything but
‘business as usual.’
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Close the loop between the pros and the consumers by integrating patient-physician communications into
pharma brand planning.
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