Saving the agency/client relationship begins first with the people involved and defining
accountability on both sides
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Social media now gives companies a plethora of creative ways to digitally spread recent company news
and keep customers informed
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Keeping your finger on the pulse of consumers leads to better, more actionable
insights—and better results.
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Agency/client relationships still take time to build into successful marriages in this age of digital
connections and me-first attitudes
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The product launch has been transformed from a concentrated, all-out military assault to the subtle,
persuasive art of electioneering.
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Patent expiries are inevitable, but brand teams should look to graduate the sales curve
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If you can learn to understand patient and physician behavior, you are well on your way to
strengthening the position of your product
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EAB Member Al Topin delivers 10 questions that should drive your brand-building marketing
program.
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It can take both a clinical and non-clinical approach to win the differentiation
competition
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Online sentiment analysis monitoring can help biopharma resource managers make crucial
decisions
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