Drug manufacturer shakes things up with new Web site that functions as an open book into the world of
Vertex Pharmaceuticals. The company hopes that its transparent approach to design will be a lesson to pharma
companies still fearful of online media.
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GlaxoSmithKline locks up MediaCom as its only ad-buying/planning provider. The agency will handle
GSK’s massive ad spend, which last year hovered around $1.1 billion.
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A physician-oriented search engine reveals its most-searched terms. Among the winners: breast and lung
cancer, cortisol, and HbA1c/glycated hemoglobin. Nowhere to be seen: pharmaceutical products.
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Peer-review advocates speak out against Congressman Waxman?s stance on a new policy that would allow
pharma to distribute unbiased journal articles to doctors without prior approval.
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The State of Arkansas filed suit against Risperdal manufacturer Johnson & Johnson,
claiming promotion of the drug for nonmedical uses has led to increased prescriptions being written and bigger
payouts by Medicaid.
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Safety Risks, Generic Threat Scale Down Big Hopes
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Faced with contradictory data about the safety of the diabetes treatment, FDA asks for a black-box
warning and additional trials. But how much damage will the black box do?
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A new pharma-sponsored documentary chronicles one doctor?s adventure around the world as she searches
for stories about living with diabetes. The program, sponsored by Novo Nordisk, enlightens viewers and offers
physicians a chance to earn one AMA-approved CME credit.
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Pfizer named first pharmaceutical sponsor of social-networking community custom tailored for
physicians and healthcare providers. Sermo CEO Daniel Palestrant explains how the deal will work.
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HHS and Kaiser Family Foundation leverage phone texting technology to help people locate their nearest
HIV/AIDS testing facility. Although slow to be adopted by the pharma industry, text marketing is becoming a useful
tool to send health information directly to patients.
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