Closed-loop marketing (CLM) enables the leverage of cutting-edge business capabilities and detailed
customer data to optimize marketing and sales efforts across channels, creating value for both customers and the
company.
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Outsourcing the sales representative function can help pharmaceutical companies build on their bottom
line.
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Online spending is up, DTC is holding steady or decreasing slightly. But strangely enough, in an
economy still struggling to recover from such an enormous setback, pharma companies are starting to get back in the
game with increased advertising spend in 2009. Do we have economic recovery to thank, or is there a deeper
cause?
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Survey suggests now is the time for biotechs to bolster communications in a highly charged acquisition
atmosphere.
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This report provides a summary of the health care reform issues that have emerged as important to
related industries. For life sciences companies in particular, the implications of those issues are examined and a
new approach in addressing the government as a key stakeholder is explored.
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Did you know 23% of office-based physicians refuse to see industry sales reps? Did you know 50% of
physicians require or prefer an appointment to be made prior to a face-to-face detail? These findings and others
are available in SK&A’s ongoing Physician Access survey. Request this informative report today, to
improve your physician engagement and sales operations.
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This clinical business intelligence solution from Kalido and HighPoint Solutions helps organizations
to effectively track and measure clinical performance, identifying how clinician actions impact
outcomes
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The faces and names behind the year’s best pharmaceutical advertising.
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Powerful stories captivate us every day. NCM Fathom explores how businesses can drive revenue and
build loyalty sharing their brand?s story to compel audiences to change behavior and take action.
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Three ad agencies came up with two similarly designed ways of keeping track of online healthcare
conversation, harnessing the power of social media sites like Twitter and Digg.
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