The shift from sales rep meetings to digital selling methods must include innovation and a
physician-centered mindset in order to be successful.
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If the relationship between marketers and commercial analytics is leveraged properly, it can help
marketers make more informed strategic decisions for their brands.
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Pharmaceutical trade dres is an effective marketing tool that helps boost product recognition for
consumers. It’s worth protecting.
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Drug manufacturer shakes things up with new Web site that functions as an open book into the world of
Vertex Pharmaceuticals. The company hopes that its transparent approach to design will be a lesson to pharma
companies still fearful of online media.
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GlaxoSmithKline locks up MediaCom as its only ad-buying/planning provider. The agency will handle
GSK’s massive ad spend, which last year hovered around $1.1 billion.
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A physician-oriented search engine reveals its most-searched terms. Among the winners: breast and lung
cancer, cortisol, and HbA1c/glycated hemoglobin. Nowhere to be seen: pharmaceutical products.
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Peer-review advocates speak out against Congressman Waxman?s stance on a new policy that would allow
pharma to distribute unbiased journal articles to doctors without prior approval.
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The State of Arkansas filed suit against Risperdal manufacturer Johnson & Johnson,
claiming promotion of the drug for nonmedical uses has led to increased prescriptions being written and bigger
payouts by Medicaid.
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Safety Risks, Generic Threat Scale Down Big Hopes
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Faced with contradictory data about the safety of the diabetes treatment, FDA asks for a black-box
warning and additional trials. But how much damage will the black box do?
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